TEL: 205.968.1189
Haley Finlay Hammond
President and Chief Executive Officer
As Chief Executive Officer of Profitability Squared, Inc., Haley provides the strategic leadership and operational oversight that keep the firm running efficiently. She develops and implements the internal systems, procedures, and workflows that support the firm's continued growth, oversees day-to-day operations and staff, and manages the firm's marketing and client communications.
In addition to leading the firm, Haley specializes in payroll, business entity formations, income tax services, and sales tax compliance. She enjoys helping business owners navigate complex tax and operational challenges while continually improving the processes that allow Profitability Squared to provide exceptional service with accuracy, efficiency, and a personal touch.
My Story
Haley graduated from the University of Alabama with a Bachelor of Fine Arts in Painting and Printmaking, with a concentration in Art History, in 2010. After graduation, she spent a year living in France before returning home to officially join the team at Profitability Squared, Inc. in 2011.
Although her educational background is unconventional for the accounting profession, Haley has been part of the family business for most of her life. She began helping around the office at just 10 years old, learning the fundamentals of bookkeeping by performing bank reconciliations and gaining firsthand exposure to the day-to-day operations of a small business. What started as helping out eventually grew into a lifelong career.
Haley officially joined Profitability Squared in 2011 as a payroll processor and has since worked in every department of the firm. Throughout her career, she worked closely with one of the firm's original founders and longtime CPA, Paul Dickinson, whose mentorship helped shape her commitment to exceptional client service and practical financial guidance. Her hands-on experience across payroll, sales tax, bookkeeping, business entity formations, and income tax has given her a well-rounded understanding of both the firm's operations and the challenges faced by its clients. That experience ultimately led to her role as Chief Executive Officer.
Today, Haley continues to expand her knowledge of accounting, taxation, and business operations while leading the firm's strategic direction. She has a particular passion for improving business operations, developing efficient workflows, and finding practical solutions to complex challenges. Haley also maintains an active Life Insurance license and is committed to helping individuals and business owners make informed financial decisions that support long-term financial success.